Retail Analytics Information from Big "Video" Data

Have you ever wished you had the same sort of data for customers in your stores that online retailers have about their shoppers? MultiSight is making that a reality. Plus, you can see things online retailers can’t: the faces of your customers, where they are going in your store, who is with them, and other valuable insights that online retailers don’t have.

How we’re using video to put game-changing 
statistics in the palm of your hand.


The Problem

Video is a large form of data, and video by itself can be a nightmare to consume. If you have video in 25 of your stores, after a year over a petabyte of video data has been generated. A petabyte is 1000 terabytes. A terabyte is 1000 gigabytes. Well you get it: this is Big Data. Then add that to all the other Priority 1 items you have piling up on your desk and voila!, you’re drowning in tons of work. How often do you get to see what’s going on at each location? More importantly, what part do your analytics play in giving you a snapshot of what’s going on at each location?


The Solution: an incredibly elegant and easy to use app

With any Big Data the ultimate goal is to quickly and easily pull out relevant information so you can make actionable decisions. It’s vital to have your hand on the pulse of your business, but taking that a step further, it’s vital to have that information while you’re on-the-go...because your decision making space isn’t limited to your office. It’s at home, at lunch, on the road, in a meeting, or at your son’s baseball game...that’s why today we’re introducing a new feature for MultiSight Spotchecker that we call the Traffic Dashboard.

retail analytics traffic dashboardOn this dashboard we’re displaying graphs showing quick views of 30, 90, and 365 days of traffic-counting charts right in the palm of your hand. This will allow you to see, in real time, the traffic patterns in your stores. Have a new store opening? Take a look at the daily average and use the trend line on the people counting chart to rank one store against another to make sure the new store is on track. This information can help validate assumptions you have about a particular store, or completely blow the assumptions out of the water...but now with the data to back it up.

Are staffing levels appropriate? Check the hourly people counting traffic to see your busiest times of the day. Are you inaccurately staffing up when you’re experiencing your lowest levels of traffic? Now you have that information accessible in the palm of your hand.


Excel-icon.pngWant to make your own charts? The raw data from the people counter is easily available to you should you want to use it for a presentation to your team. Simply download the data and open it in a spreadsheet, right from the app.


7 Hidden Costs of a Video Surveillance System


retail analytics traffic dashboard with heat maps


But we didn’t stop with the people counting information. We took it one step further.

Each MultiSight camera is capable of generating indispensable heat map data. Are you placing merchandise in the correct locations in the store? Enable heat map mode and you’ll immediately see where customers are lingering vs areas they’re avoiding. Do you know which promotional displays get the most interest? Let the heat maps provide insights to improve store marketing. The Store Design and Layout team would love to see this information to help determine the best strategies to maximize sales and minimize bottlenecks. With MultiSight you can place retail analytics in the hands of all your management team members for no added cost. And as always, there is more on the way. MultiSight just keeps on getting better and better.


Like with all MultiSight updates, your system at each location will be updated without cost, without interruption, and without bothering your IT department. To ensure you have the latest app, simply turn on automatic updates on your tablet and phone and the new app will automatically be downloaded when it becomes available.
 Schedule a Live Demo


Other great benefits about MultiSight:

  • No upfront fees
  • No per-user fees
  • Installation included
  • Project Management included
  • Features introduced constantly
  • Built for mobile
  • Scales from 10 locations to 10,000 with ease




About the Author

Evan Garabedian

Evan Garabedian

I'm responsible for marketing, operations, sales and overall strategy for MultiSight. I've been with Schneider Electric / Pelco since 2003.

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